Private Data – The currency of the digital age
Social networks are just a few years after their first steps out of the media landscape become indispensable. They aggregate amount of such personal data and user-generated content that they have reached a formative cultural importance. Their rapidly growing user numbers show that the social interaction online has many advantages and also makes the users enjoy.
But of course there is a downside to this media development. This includes that the demands on the media literacy of the users and on, if they want to properly deal with the new technologies. This applies not least to the privacy settings that are made in social networks like Facebook become a complex matter.
Facebook, the fair information traders
Sun appear in the configuration menu of Facebook and gradually more and more privacy-related topics on, for which the network operators need the consent of the user. These queries are indeed harmless, therefore, confirm, however, in their variety have long known the strong evidence that personal data have become an important currency of the digital age. And they are the precondition that a company like Facebook with a few thousand employees to a speculative Goodwill in the 12-digit can bring.
Betting that such a high concluded from social networks to the growing Monetarisierbarkeit data is understandable. Because the offer of free social networking business is so basically for the enlightened Internet users fairly and therefore likely to function sustainably: Anyone who wants to get a technologically advanced platform for its information and communication purposes, without him it will cost something. He paid “only” with the Disclosure of its own dataTo their input, he is forced by anyone.
Money or data – that is the question
Online mit Daten bezahlenBetting despite or perhaps because of the high on the usability of shared user data suggests itself increasingly to both organizations as well as for private users to the question whether they do not pay, in some cases, but rather with the good old money and enjoy in return the good ol ‘Privacy want . This applies first and foremost for the company, which the effective n: want to use n-interaction in social networks for professional purposes, such as in customer communications. It also applies to other organizations and individuals who are the recovery of their data by third parties do not agree.
The privacy issue is therefore likely to lead to a further differentiation of the social networking landscape, in which two network groups is far more than it is today facing an ideal type. The first group includes those networks where the network operator will be paid with dates and where third-party applications may operate quite legally consent qua users as “data vacuum”. In the other group includes the duty paid or organization’s own network, in which only data-sharing environment, the data check can not even be set to “false.”
There is strong evidence that the latter group are gaining importance and it will cost to make the future a little privacy on the Internet. This includes considering the rising importance of the Internet however, is not that the same can also merge the bet on Facebook.
Conclusion: In vain will some be too expensive
As paradoxical as it sounds: In the social media age, it may in future be much cheaper to pay money for social networks – whether to use them as an individual, or that they operate as an organization under its own brand. Ultimately, the subjective assessment of the vulnerability of their own data is critical, which can be very different. In any case, organizations and Internet users with the essential difference between dataprotection- And datatradesnetzwerken à la Facebook to internalize increasingly learning that they have to pay in each case for the use of a network – either their data or their money. Free lunch there’s still only in off-line friends.
A millionaire business rental car parking sites around the world
Today it is increasingly difficult to find a place to park a car.
Usually businesses have their offices in large buildings whose parking spaces for cars are very limited and are usually reserved for top executives of companies that are in these offices. The other employees simply have to find a place for their cars and sometimes businesses hire car parking sites at very high prices.
An alternative is to rent so parking spaces owned by individuals in houses that are all around my place of work. Many times however, it is difficult to find anyone who can rent us a place to park our vehicles.
There exists a need and In a pinch there’s always a chance create a new business idea and understood it as Anthony Eskinazi who is founder of ParkAtMyHouse website.
What makes this site is precisely ParkatmyHouse facilitate online from your website, people to advertise their availability for rent to private parking lots. People looking for those sites and can find a direct offer to find the best place to park their cars.
According to an interview given by Eskinazi to ABC News your site has won more than 5 million dollars since its founding in 2006 proving to be a very profitable business idea to make money.
Poetry and processors to bring together – in the content and marketing at Apple
In the Süddeutsche writes Walter Isaacson, the biographer of Steve Jobs, now on the basis of his genius (as opposed to the intelligence of Bill Gates): “In the world of inventions and innovations, this means an appreciation of the humanistic culture with an understanding of the to mate science -. you have to bring artistry and technology, poetry in conjunction with processors can And this was Steve Jobs specialty “.
The bringing together of mental science and technology is the basis for the production of content for content marketing in the IT and high-tech industries – even if not every case study, each white paper or any website like iPad potential.
Messages hijack – “News Jacking,” the new book by David Merman Scott
David Merman Scott, since his book “The New Rules of Marketing & PR” one of the most widely owned test Web marketing guru, has published “News jacking” last week a new guide: This time, he explains how companies attach themselves to the latest news and the second paragraph can capture.
His news-jacking scenario: After a news worthy event editors frantically looking for background information on the web. Publishing company at this moment information about sites, blogs, social media sites etc, which contribute little to the news value, they have a good chance that the editor takes this information and the company is mentioned in the publication of his message.
Merman Scott describes in the “News jacking” some examples and real-time infrastructure that communicators need to recognize and respond quickly to kaperwürdige messages with their own contributions to it.
This approach is not entirely new. You might call him the real-time version “classic” issue-based PR. It shows Merman Scott shows, which offer new opportunities Jacking news available today Find and publishing tools and how to build a functioning, real-time news-jacking system.
The book is – even as it is currently – only e-book reader for the most important. It costs 6.90 € concise, not more, rather less than a good journal. This is a worthwhile investment.
In addition, here one Guardian article on a news-jacking competition and news than jacking techniqueThat marketing communicators have to dominate today to continue to be heard. (Written in February)
Journalism News Projects Jacking has been implemented in 2010 after the explosives finds cargo aircraft: We had a report of fraud prevention in the process of monetary and credit cards being released, can be used to also identify potentially dangerous cargo. With the cargo profiling, security can be ensured without checking every single piece of cargo.
4 basic steps to protect the reputation of your business on the internet and social networks
Got a business idea and its development as part of implementing your website, your Facebook page and maybe even a Twitter account.
Maybe at the start you off a little no comment but then the comments began to arrive and all is well until suddenly one day you’re faced with a negative comment against your business idea.
The negative comments are very common on the Internet because people feel freer to criticize to be protected from certain anonymity apparent. These negative comments are important to know what people think of our business but also people making comments are totally malicious and pointless.
One of the biggest mistakes of business when they see those negative comments is to try to shy away from them to avoid publication and immediately eliminating even sometimes reaching programs that people can not leave comments. This is a total mistake given the fact do not let people leave comments does not mean that negative comments cease to exist.
It is also possible that people begin to leave negative comments on social networks or forums where control is not taken to remove them (I recommend reading Take care of the reputation of your business, yourself or your family with the help of Google).
It is therefore always very important to allow people to comment on our business idea but in turn have a strategy for control of the reputation of our business idea online. In Mashable published an interesting article on 4 steps to implement the strategy of care for the reputation of our online business idea that has helped me to detail the following ideas:
1. Research and planning. Any business idea that you have an internet presence should research the places where your business idea will be promoted or where Internet presence.
This will vary depending on the target audience which will run our business idea. When we researched this we move to a strategy of planning how we want to have a presence in those places and how we want our message out there to our target market.
2. Watch and listen. Then begin to monitor how our business idea begins to be discussed in these websites and listen as they begin to develop comments on our business. It is very useful to carry out this task of monitoring use of services such as Google Alerts which is free and alert us by email when someone says something about our business.
3. Join the conversation. This is vital because the internet just allows us to develop our conversations with potential customers and while there may be few other comments may be many people who read them.
It is very important to be transparent and honest in our answers or comments and I recommend that you proceed to a classification of positive and negative comments within the negative comments are constructive criticism from those who are not. In this regard I recommend reading Managing the reputation of the online business ideas as Business Idea.
4. Having a strategy to combat the negative comments. The classification recommended in the previous section allow us to know what to do with the negative comments.
When these are totally malicious perhaps it is best to remove them but if you try real negative comments that perhaps in my business I’m making mistakes then you need to try to answer them so that they will see the transparency with which operates a business idea and especially that it is impossible for a business everything is perfect.
It is also important to review the article How to Improve your reputation on the Internet business, Which are some strategies on what I do to improve the image of my business idea online.
The problems of Google’s social network to rival Facebook Plus, the war of big business
I think there may be many answers to that question but what is happening today is that a lot of people have been using intensively Facebook social network and that has made people very nervous Google.
The reason for this is that now the “cake” has to split advertising as more and more advertisers are betting on Facebook as a platform for dissemination of their business ideas.
On the other hand are becoming more popular applications, web browsers that block advertisements (Apple in its new version of IOS5 allows for example the total cancellation of the always annoying ads).
This has led to Google has been trying over and over again to do their best to create your own social network and his latest project is Google Plus which has led to a few days ago announced that it will remove Google Buzz. Apparently so far everything is fine but some websites are announcing problems with Google Plus
1. Problem of retaining users. While there is a steady growth of users seems to be that Google Plus can not keep to them, ie people sign up for Google Plus but then again no use.
Personally I am one of them. Also in my case I basically create an account with Google Plus because it was a way to link my articles and try to generate more traffic visiting my blog even inserting Google Plus buttons on all my blog articles.
2. The same people at Google do not use Google Plus. Most striking is what has been reported from various blogs specialized in the sense that the same management staff of Google do not use your own social network.
In Mashable reported in detail on the limited use of managers and administrators Google makes its own social network so the question becomes valid: if the people at Google do not use Google Plus why should I do?
3. Lack of creativity in creating something new. Do I need a new social network like Facebook? I think the biggest mistake of Google Plus is the fact that ultimately adds nothing significantly new in what it does Facebook.
If there is nothing new then why would stop using Facebook? This situation is the same thing happens to Google in reverse when other competing Internet search engines Google and simply can not beat that is more of the same. That is what is happening with Google Plus where you have not created anything new that makes a substantial difference to real Facebook.
We are indeed a real problem with creativity is a very common phenomenon in large firms where innovation is very difficult to achieve and that leads them to create a strategy of buying small companies where innovation is occurring.
